We’re a team of AI researchers, product designers, and technologists building outcome-driven AI agents that make websites intelligent, useful, and genuinely helpful.
It began with a simple question:
What if a website wasn’t just a static space, but something that could think, understand, and respond? Something that wasn’t just an add-on, but the experience itself.
And so, Ami was born.
total customer conversations
messages exchanged
average improvement in conversion rate
average reduction in support queries
different AI agents available
From the start, Ami was different. Powered by its own Prescriptive AI model, Ami could work with unstructured data, read and interpret complex content, and deliver accuracy far beyond that of generative models. This made Ami the trusted, customer-facing application for governments, institutions, local authorities and major brands, especially where risk is high
and trust is essential.
Users could ask questions in natural language and receive answers that reflected the exact structure, wording and intent of the source material, without hallucinations. Competitors simply could not match this.
We then looked beyond the chatbot, moving from something you add to your website to something that is your website. Ami began working not only behind logins with customer data, but also taking an active role in running websites as a full AI agent.
It could respond in real-time, adapting to changes in pricing, availability, or user behaviour instantly. Whether guiding users through complex systems or assisting with live transactions, Ami made the customer experience faster, smarter and more personal. The results spoke for themselves: higher conversions, happier customers, and measurable ROI.
Alongside our AI technology, we provide consulting and advisory services to help organisations improve conversion, customer journeys, and overall digital performance. This expertise not only delivers results on its own, but often helps us uncover the greatest opportunities for deploying Ami where it can have the most impact.
Today, Ami can be integrated directly into website pages, not as a widget in the corner but as a core part of the digital journey. It is trusted to sell, support and shape the entire experience, not just enhance it.
And the journey goes further still.
You can now deploy multiple AI agents, each designed to address specific business challenges. From sales and support to onboarding and account management, these trusted agents work together, orchestrated to deliver measurable business outcomes.
Ami no longer simply forms part of the experience. It becomes a team, working for your business.
Ami is outcome-driven AI. Not just on your site, but part of it.
Behind Ami is a team of seasoned innovators, engineers, researchers, and designers with deep expertise in AI, enterprise software, and human-centred design. We bring together years of experience delivering mission-critical systems for governments, public institutions, and global brands.
Lawrence is a technology founder, AI strategist, architect of AI systems, and member of the All-Party Parliamentary Group on Artificial Intelligence. He has a proven track record of building businesses that deliver measurable results. As the founder of Ami AI, he helps organisations unlock growth and efficiency through modular, zero-code AI agents designed to solve real business problems. Lawrence combines strategic thinking with a strong commercial mindset and a deep understanding of how technology drives outcomes.
Raquel is a client services leader with a passion for building trusted partnerships and delivering high-impact solutions. With a strategic mindset and a hands-on approach, she excels at turning complex technologies into meaningful value for clients. Her deep commitment to service excellence and innovation plays a key role in driving growth and long-term success for organisations adopting AI. At Ami AI, Raquel helps clients harness the full potential of outcome-driven AI agents.
Robert is a specialist in AI and data, bringing deep expertise in applied linguistics, machine learning, and strategic data insights. With a strong analytical background and a passion for solving complex challenges, he leads the linguistics team in developing intelligent systems designed to automate tasks and drive high ROI for businesses. Robert plays a key role in shaping AI agents that deliver real-world performance, combining technical precision with creative problem-solving to push the boundaries of applied automation.
You’ll have AI agents working across your site, qualifying leads, guiding buyers, and recovering sales around the clock.
Instant AI audit + personalised tips to boost conversions
