How Magic Trips tripled sales leads and achieved a 4.5 CSAT with Ami AI

3x

increase in sales leads generated through Ami

8%

website engagement rate achieved after deployment

4.5/5

average CSAT score, alongside a +73 Net Promoter Score

The challenge

The growth challenge at Magic Trips

MagicTrips.com launched with the ambition of building a strong travel and leisure brand from day one. But like many new travel websites, early performance revealed a familiar challenge.

Engagement sat at around 1%, customer interactions were limited, and enquiry volumes were inconsistent. While interest existed, visitors often needed immediate answers about destinations, offers, and bookings before committing.

For the sales team, this meant an unpredictable flow of leads and missed conversion opportunities. Magic Trips needed a way to engage visitors in real time, improve customer experience, and generate higher-quality leads, without adding operational overhead.

Our approach

Ami AI’s approach to smarter travel engagement

Magic Trips partnered with Ami AI to deploy Ami as a multi-agent AI layer across the website, designed to support customers throughout the travel discovery and booking journey.

The rollout was delivered in two phases to enable rapid optimisation and measurable improvement.

Phase one focused on visibility, responsiveness, and depth of support. Ami AI deployed a suite of specialist agents, including Travel, FAQ, Predictive, Recommendation, and CSAT agents. Together, these agents provided instant answers, personalised destination recommendations, and proactive assistance at key decision points, significantly lifting daily engagement and enquiry volumes.

Phase two introduced further commercial specialisation with the addition of Commercial and Offer Enquiry agents. These agents worked alongside the existing stack to qualify intent, improve lead quality, and guide high-intent users toward conversion.

By combining proactive engagement with intelligent recommendations and real-time support, Ami transformed the website into an always-on digital travel advisor.

The results

The results – Higher engagement, stronger leads, better experience

Following full deployment, Magic Trips achieved a step change in both commercial performance and customer satisfaction:

3× increase in sales leads generated through the website
8% engagement rate, up from approximately 1% at launch
4.5 / 5 average CSAT score
+73 Net Promoter Score, reflecting strong customer advocacy

Leads delivered to the sales team were more consistent and higher quality, while customers benefited from faster answers, clearer guidance, and a smoother booking experience.

Ami AI has gone beyond expectations, tripling sales volume and earning an exceptional CSAT NPS score of +73, resulting in higher-quality leads and stronger conversion outcomes.”

Andy Brewer

Director, Magic Trips

How could Ami AI help your organisation?

Ami turns websites into high-performing sales and support engines. From increasing engagement and qualifying leads to handling complex customer queries at scale, Ami’s AI agents drive measurable growth while improving customer experience. Book your free demo with our Founder Lawrence to see how Ami could transform your website.

About MagicTrips

Magic Trips is an online travel and leisure brand helping customers discover and book memorable holidays. With a focus on great value, personalised experiences, and expert support, Magic Trips connects travellers with destinations and offers tailored to their needs.